Flaunt It Fridays is the main and first ‘Flaunt It’ campaign that focuses on celebrating both the internal and external aspects of a woman's beauty. It comprises of two sub-series called INTRINSIC and EXTRINSIC. It emphasizes the importance of having women learn how to accept both spectrums of their individuality to further the growth in their self-confidence.
It is all about having women reflect on the importance of self-love. Through self-reflection, these women think about what weighs them down or lift them up. By doing so, they are taking one step closer to loving themselves wholeheartedly and accepting all that they are. Self-reflection is a crucial part of the two series because the concept of loving yourself starts with you.